simple-medium complexity.
medium cost.
medium tech.
turn-around: all completed within a 2 1/2 month period
production: various
est: 1993
the ads ran in MacWorld and the then MacUser magazines. packaging tested with good shelf presence.
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Attain Corporation
Somerville, MA
organizational software developer



create branding for new version of MacUser award-winning organizational software. carry through branding in design of packaging, ads, direct mail, promo sheets and tradeshow t-shirts.


all media emphasized the increased security and well-being of using InControl and listed benefits in a pleasingly organized manner.
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