the owner of several of these franchise centers found the prepared literature from headquarters too busy and confusing. our job was to design a clear and inspiring selfmailer tar getting both parents and children and showing the center's courses as fun and a valuable investment in one's child.
Bright colors and whimsical hand-drawn images with persuasive copy convey the fun and benefits of a Futurekids education. Subhead callouts and bulletted points give visual interest and quickly summarize the text.
